Legal Inn Middle Temple, located in London’s historic Lincoln’s Inn, has appointed Rose Design to evolve its 600-year-old identity as the practice looks to consolidate its brand and attract young law graduates.
The group was appointed to the project, which is worth a five-figure fee, after a four-way credentials pitch against unnamed rivals.
According to Middle Temple deputy under treasurer Peter Blair, the group has been tasked with giving the brand consistency and relevancy without losing reference to its heritage.
The consultancy was originally asked to revamp Middle Temple’s website, but it suggested the Inn’s identity needed rationalising first, says Rose Design creative director Simon Elliott. The existing marque, a heraldic lamb and flag shield, will remain unchanged, he adds.
‘We will be evolving the identity and producing a set of guidelines for staff, as most of the communications literature is produced in-house at the Inn,’ explains Elliott.
The identity is set to be introduced by the end of the summer.