Champneys

Spa group Champneys has overhauled its website, www. champneys.com, working with consultancy Interdirect.

Mean machines

It’s impossible not to admire the design of the AK-47, even though just looking at this deadliest of weapons leaves you feeling morally queasy. The Russian assault rifle was created

Limit your offer to get ahead

Specialisation may seem like a route that would narrow your options, but there are sound economic reasons for it, says David Rivett Adam Smith’s The Wealth of Nations has always

Market trawl

High street restaurants too often feature anonymous, almost prefabricated design, but why shouldn’t they exude warmth, charm and a quirky humanity? Clare Dowdy describes a growing chain that combines fast

Sour apples

Despite great design and near-evangelising customers, Apple is missing a trick on interchangeability and environmental issues. In fact, its approach to cabling and other vital support systems is plug ugly,

Alien treatments

How was Blue Velvet marketed in Italy? Or The Birds promoted in Poland? Film may be an international language, but Yolanda Zappaterra enjoys a book of movie posters which shows

Cheap as chic

Supermarket value ranges aren’t only targeted at the less well-off these days – the trick is to woo consumers across all social strata with an ‘honest’ and straightforward product in

Profile

One look at a Wally silhouette was enough to convince leading car designer Adriana Monk her future was in sail yacht design. Jody Chapman talks to her about sensory elevation

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