TBWA/Manchester has created packaging for Fake Bake

TBWA/Manchester has created the new packaging for self-tanning product range Fake Bake. The designs use dark chocolate and fuschia colours, depicting Art Deco-style outlines of women. TBWA was appointed to the brief last year. The illustrations are aimed at updating the look of the products, to achieve shelf standout in a market where similar products usually feature white or brown packaging.