The Body Shop is launching a Christmas campaign across eight UK cities on 1 December, designed in-house using illustrations by artist Patrick Morgan. The work is designed to appeal to teenagers and 20-somethings, says Body Shop head of design Paul Porrall. ‘We have upped the ante in terms of language and style,’ he says. Postcards will feature headlines including ‘Fancy a snog?’, ‘Trashed?’ and ‘Tasty’. The posters and postcards will not appear in Body Shop stores as it will probably not appeal to families, Porrall adds.
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