Design House has redesigned the identity for one of the largest law firms in the Channel Islands, Ogier & Le Masurier, which was unveiled at the end of last week.
The London consultancy won the project, worth ‘about £80 000’, on recommendation without a pitch. It previously worked for Ogier chairman Jonathan White on branding and graphics for a personal project.
The revamped identity will be applied to printed material, such as stationery, as well as exhibition material, internal and external signage, flags, vehicle livery and advertising.
The brand reflects Ogier’s heritage and its progressive approach to business issues, according to an Ogier spokeswoman.
Design House has also created seven on-line brochures, which can be downloaded from Ogier’s website, www.ogier.com, which represents each of the firm’s divisions.
The website itself has been redesigned by Jersey consultancy E-scape, based on guidelines created by Design House, and went live last week.
The identity features interlocking ‘O’ and ‘G’ letters, ‘which symbolises the partnership between external clients and internal teams’, according to Design House managing director Lavinia Culverhouse.
The rebrand was prompted by the fact that the identity has been misused since its last redesign, says Design House senior designer, Andrew Paterson.
‘The identity had become inconsistent over time, after being tweaked by various marketing campaigns, and needed a complete overhaul,’ says Paterson.
Ogier & Le Masurier has offices in Guernsey and Jersey and has no plans for expanding to mainland UK, the spokeswoman adds.