A new menswear department was the final touch for Ireland’s newly refurbished luxury department store, Brown Thomas, in Cork. ‘Sophisticated, warm, textural and playful’ were key words in the updated brand identity of the store, whose extensive year-long facelift was masterminded by Gregor Jackson, managing director of GP Studio. ‘The previous store identity was confusing to the customer, so we wanted to strip everything back, rediscover the original architecture and fit it out in line with the traditional Brown Thomas brand,’ says Jackson.
As Vauxhall becomes the latest car brand to reveal a flat logo, designers discuss why so many marques are opting for pared-back identities.
Alongside a custom typeface, the new look for the online electrical retailer also includes a rethought colour palette, and a redrawn smile logo.
Weir was in the role for three and a half year and tells Design Week that she hopes her successor will not be one of the “usual suspects”.
The show, designed by Nissen Richards Studio aims to tell “the wider story of displacement alongside individuals’ narratives”.