A new menswear department was the final touch for Ireland’s newly refurbished luxury department store, Brown Thomas, in Cork. ‘Sophisticated, warm, textural and playful’ were key words in the updated brand identity of the store, whose extensive year-long facelift was masterminded by Gregor Jackson, managing director of GP Studio. ‘The previous store identity was confusing to the customer, so we wanted to strip everything back, rediscover the original architecture and fit it out in line with the traditional Brown Thomas brand,’ says Jackson.
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The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.