Fold7 creatives David Hicks and Dave Horwood – better known as Finch and Chimp – have created a TV ad for Led Zeppelin’s forthcoming album Mothership, based on the original album cover illustration by Frank Shepard Fairey. The album release coincides with the rock band’s comeback concert in December.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.