Desgrippes Gobé gets strategic

Desgrippes GobE International has set up a strategic planning department to fill the gap between traditional research methodologies and their communication executions.

DGA Consulting is headed by Peter Levine, who is a founding member of Desgrippes Gobé International and a principal and executive creative director of the group.It will focus on the brand issues of generational attitudes, consumer trends, naming and product development.

The group, which has offices in New York, Tokyo, Budapest and Paris, plans to establish a presence in London. Details on how this will work have not been considered.