Latest bagel brand enters into the ring

NB: Studio and Arthur Colin Architect have combined to create the brand, interiors and graphics for Ixxy & Friends, a new bagel chain shortly to launch in London’s Soho.

With its first branch in Broadwick Street to open in three weeks, Ixxy & Friends will open before Oi! Bagel, which is due to launch in December at Marylebone Station. The latter chain, by Pocknell Studio, was billed as the first properly branded takeaway bagel offer (DW 2 October).