Make your choice

The BBC has launched a new site aimed at promoting its first digital channel, BBC Choice. The site (at www.bbc.co.uk/choice) was commissioned by BBC Broadcast and designed and produced by London-based Nykris Digital Design, which was selected from a number of consultancies, though was not asked to pitch, according to Nykris art director Nikki Barton. While the existing site is ‘an introduction to the channel, it will develop into one which is very interactive and reflects the channel’s aims to give the viewer more choice’, she says.