The BBC has launched a new site aimed at promoting its first digital channel, BBC Choice. The site (at www.bbc.co.uk/choice) was commissioned by BBC Broadcast and designed and produced by London-based Nykris Digital Design, which was selected from a number of consultancies, though was not asked to pitch, according to Nykris art director Nikki Barton. While the existing site is ‘an introduction to the channel, it will develop into one which is very interactive and reflects the channel’s aims to give the viewer more choice’, she says.
The cultural festival will take place between March and October in 2022, and features high profile commissions involving the likes of Assemble and Dr Nelly Ben Hayoun.
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.
As Expo 2020 opens in the Middle East, we run down some of our favourite pavilions – featuring DIY spaceships and the world’s largest passenger lift.