Softer approach for foster logo

London consultancy Torch Design and Art Direction has tweaked the identity for the National Foster Care Association, to bring it more into line with contemporary society.

The new logo reduces the number of children portrayed in the family unit from three to two to reflect changes in the typical family unit.

Torch has also animated the figures and softened their limbs to make them look more modern and friendly, says consultancy creative director Peter Carroll.

The identity will roll out next month to stationery, signage and literature.

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