Buddy has designed a new toilet tissue range for Andrex. The wrap for the Winter Collection range features a row of sleeping ‘Andrex Puppies’ and is mostly transparent. Each pack will contain a selection of four seasonally themed designs. The range, which launches this month in Waitrose, targets consumers who consider toilet tissue as a bathroom accessory.
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.
The previous branding for The B Team — which aims to make businesses more sustainable — was “dry” and “authoritative”.
Developed and launched by Heimat Berlin, the typeset uses original graffiti scrawled on the Wall during its 28-year history.
The publication – based in Washington, D.C.,US – has unveiled updates across its print and iOS offerings.