Country house gets makeover from Teviot

Edinburgh-based consultancy Teviot has created a new identity and website for Lucknam Park, a country house hotel in Bath.

Appointed in February on recommendation, the group was given an open brief to rebrand the five-star hotel and create a new online presence and print communications.

The hotel has recently undergone a refurbishment which includes an £18m spa and a new restaurant.

Teviot director Douglas MacDowall says, ‘We didn’t really feel that the old coat of arms or website reflected the offer, so the starting point was to redraw it, taking away all the clutter, without making it look hyper-modern.’

The website, which launches at the end of the month, was then redesigned, led by ‘strong photographic images’ and split into four main sections – restaurant, spa, leisure complex and equestrian centre.