Stone Creative Design has designed new branding and a website for marketing agency Seventhingsmedia.
With clients including Acne Jeans and Unicef Shop, Seventhingsmedia works on projects such as affiliate management and search engine optimisation.
Stone Creative was appointed directly to the work about a month ago after being put in touch with Seventhingsmedia managing director Chris Bishop through a mutual contact. Bishop says, ‘We were considering holding a pitch, but ended up appointing Stone through a referral.’
Bishop says he wanted an identity for his company that would reflect its location in Clerkenwell, east London. He says, ‘We wanted it to be heavy and chunky, with an urban look and feel.’
Eamonn Foy, director of Stone Creative, says the concept for the identity developed into a sticker that could be physically applied to marketing collateral – for business cards, logos and contact details are produced as stickers that can be stuck on 540gsm card. ‘This gives a really bespoke feel to every business card,’ says Foy.
The website will show photographs of the logo stickers posted around Seventhingsmedia’s office and the surrounding area.
The new branding launches at the A4U Expo affiliate marketing conference this week, with the website going live at the same time.