Vroom cleans up in women’s car care market

Vroom, a range of car care products targeting female consumers, is set to launch across the US, with the name, logo and packaging designed by Turner Duckworth.

The group was approached to develop the range by San Francisco cleaning products company Method. Initially the work is for 12 products, but the range will later be extended to around 30 lines, according to consultancy creative director Bruce Duckworth.

The female-oriented designs are in contrast to typical car care packaging found in the US, says Duckworth.