Google plans to release “luxurious” smartwatch in Tag Heuer partnership

Google, Tag Heuer and Intel say they are aiming to create a watch that will be “both luxurious and seamlessly connected to its user’s daily life”. The watch will be powered by Intel and Android Wear.

Representatives from Google, Tag Heuer and Intel cut into a large cheese to celebrate their partnership
Representatives from Google, Tag Heuer and Intel cut into a large cheese to celebrate their partnership

Google is linking up with Intel and Swiss watchmaker Tag Heuer to create a “luxurious” smartwatch that will take on the likes of the Apple Watch and the Samsung Gear S watch.

The Google announcement comes shortly after Apple launched its Apple Watch product, which is designed to be used in conjunction with iPhone.

Google, Tag Heuer and Intel say they are aiming to create a watch that will be “both luxurious and seamlessly connected to its user’s daily life”. The watch will be powered by Intel and Android Wear.

Designs for the Apple Watch, released earlier this month
Designs for the Apple Watch, released earlier this month

Tag Heuer chief executive Jean-Claude Biver says: “Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility.”

Intel corporate vice-president and general manager of the new devices group Michael Bell says: “We believe that wearable technology is going to take off, but this is not something that will be driven by tech companies only.

“Wearable technology is very personal – it’s something that represents either who you are or who you want to be seen as – and certainly tech companies are not necessarily the best people to figure that out.”

The watch will be released towards the end of the year. There are no current details of design, functionality or price.

Samsung's Gear S watch
Samsung’s Gear S watch

As well as taking on the Apple Watch, other key rivals that the new Google/Intel/Tag Heuer watch will face include Samsung’s Gear S Watch, which was released last year and can operate independently of a smartphone.

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Comments
  • Curtis McFee March 23, 2015 at 11:25 am

    Am I the only one laughing at them cutting the cheese? … Yes? I must be 12.

    • Sam Barone March 24, 2015 at 12:08 am

      No you’re not!:)

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