Birmingham group Art House has created a new identity for The Rockface, Europe’s largest indoor climbing centre. The marque draws on the imagery of comic book super heroes. It seeks to broaden the centre’s appeal by targeting the business community and management training companies, selling it to them as a potentially valuable, individual and team development concept.
Art House is rolling out the identity to interior and exterior signs, promotional literature, advertising and stationery.
The centre caters for climbers of all ages and abilities.