Newsagent group WH Smith has appointed retail specialist Dalziel & Pow to its design roster. The group is creating seasonal packaging for a number of own-brand Christmas product ranges which will be introduced from September.
Dalziel & Pow joins four other consultancies – Rocket, Pemberton and Whitefoord, Trickett and Webb, and Diefenbach Elkins Davies Baron – on the retailer’s roster. No groups were removed to make room for Dalziel & Pow.
“It’s a fairly dynamic list. It can grow or shrink depending on our needs,” says a WH Smith spokeswoman. No pitch was held before the appointment. “They were recommended to us,” says the spokeswoman.