Heart of ice-cream

The new heart-shaped identity and branding device for Unilever’s global ice-cream brands, which include market leader Wall’s in the UK, has been created by Carter Wong & Partners.

The new heart-shaped identity and branding device for Unilever’s global ice-cream brands, which include market leader Wall’s in the UK, has been created by Carter Wong & Partners. The consultancy is now working on a website for the group.

The consultancy won the job in a five-way paid pitch against Design Bridge and Lewis Moberly in the UK, and groups from the US and Germany.

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