Lifestyle Bazaar heads east with Shoreditch store

Furniture and design retailer Lifestyle Bazaar is opening its second store, in Shoreditch, London E2 today. Co-owner and interior designer Laurent Nurisso is creating the two-level shop on Kingsland Road.

Nurisso and his partner Chris Curtis are seeking furniture and product designers to contribute pieces to the new store (pictured), which Curtis says is ‘edgier than our first shop’.

The pair’s first store, located near Carnaby Street, W1, and opened 18 months ago, stocks furniture and homeware from designers including Black & Blum, Gianluca Slodi, Edition Compagnie and Kartell.

Curtis and Nurisso are eager to attract designers of larger furniture items and lighting to the new store, which is considerably bigger than the first, with two floors totalling about 85m2 of space.

The Kingsland Road outlet is housed in a Victorian former factory. ‘It has a very strong character, with two exposed brick walls, a fireplace and both high and low ceilings,’ describes Nurisso.

‘I wanted to keep the design very simple to allow the urban grit of the area, including the neighbouring railway bridge and the graffiti you can see from the windows, to shine through,’ he says.

Lifestyle Bazaar will have a chipboard floor, and Nurisso is painting one entire wall with magnetic blackboard paint. The intention is to create a mood board that both staff and customers will be encouraged to contribute to.

The lighting will also make a departure from the first shop. ‘We are not going to use spotlights at all,’ says Nurisso. ‘We’re going for fluorescent lighting in yellow and white plastic sleeves.’

The display furniture will include a mix of galvanised metal shelves and old wooden cabinets.

Nurisso and Curtis plan to roll out the new store design to the first shop later this year. Nurisso is also considering launching Lifestyle Bazaar-branded products, hoping to turn his hand to creating glassware or porcelain.

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