Platt Limited brands retail start-up Woodie & Morris

Platt Limited has designed the branding for new retail business Woodie & Morris, which will launch at the end of May.

Platt was appointed directly at the beginning of March, having previously worked with the W&M’s founders, according to founder Glenn Platt.

The first W&M store will open in Haslemere, Surrey, at the end of May, and will stock fashion accessories and lifestyle pieces. Interiors are being designed by Holly Park.

W&M founder Melanie Rollison says, ‘The brief for the identity was fashion, lifestyle, fun and funky’.

Platt says the consultancy presented three potential identities to the client/ ‘avant-garde’, ‘banker’ and ‘classic’, with W&M opting for the ‘classic’ brand.