Did BA’s tailfins anticipate globalisation concerns?

Tailfins again. Perhaps British Airways and Newell and Sorrell anticipated the growing dislike, and even aggression, that many people now direct at global brands.

Tailfins again.

Perhaps British Airways and Newell and Sorrell anticipated the growing dislike, and even aggression, that many people now direct at global brands. They certainly did a brilliant job of de-branding British Airways, with their colourful and quirky tailfins.

But, whichever way you look at it, they have created a huge amount of publicity and, as Oscar Wilde said, ‘There is only one thing worse than being talked about and that’s not being talked about’.

Terence Conran

Chairman

Conran & Partners

22 Shad Thames

London SE1

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