Perhaps British Airways and Newell and Sorrell anticipated the growing dislike, and even aggression, that many people now direct at global brands. They certainly did a brilliant job of de-branding British Airways, with their colourful and quirky tailfins.
But, whichever way you look at it, they have created a huge amount of publicity and, as Oscar Wilde said, ‘There is only one thing worse than being talked about and that’s not being talked about’.
Conran & Partners
22 Shad Thames