X.HLP gets a Corporate edge

Corporate Edge is creating the brand strategy and identity for computer-based software training company X.HLP.

The company, which started operating last year and has offices in the UK, Germany and the US, will unveil the marque by the end of the first quarter in 2002.

The consultancy won a head-to-head unpaid creative pitch against Beta in mid-July to secure the work. Corporate Edge creative director Stuart Dickinson led the project.