Wolff Olins’ design for the 2012 Olympics is a masterpiece.
It is a brilliantly conceived media platform, and its true potential will only be fully appreciated when the realisations go to press and on to screen in five years’ time.
The design industry does itself no credit by bitching and sniping. It is easy to say, ‘What I would have done’, and your magazine recently seems to have been full of old farts saying just this. What they should say is, ‘What a bold effort from a great competitor’.
Well done, Wolff Olins. They could have taken the safe route of tweaking the five interlocking circles, but they chose the risk of something new and different. Isn’t that what this country is all about?
Greg Rees, Spectrum Design Recruitment, by e-mail