Existing logo for new Harvey Nichols brand

Department store group Harvey Nichols will not be introducing a new logo to accompany its new international own-label fashion brand.

The retail group’s own-label range is currently restricted to 400 product lines, most of which are foodstuffs. At the moment, the Harvey Nichols brand accounts for 1 per cent of the group’s retail turnover.

A Harvey Nichols spokeswoman says: “There is no plan for a new identity and logo for the own-label brands. It is very likely we will use the existing Harvey Nichols logo.”

No consultancy has yet been appointed to design the group’s fourth and final UK store, which is likely to be situated in either Manchester or Newcastle.

London design consultancy Hosker Moore & Kent is working on the Harvey Nichols store in Saudi Arabia, which will open next April.

MAP Research has introduced a range of postcards, created by Keeble & Hall, to encourage clients to visit its website.

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