Gyro snapped up by Kodak

London design group Gyro has won a six-way creative pitch to rebrand Kodak Professional Services UK.

The revamp starts in January and will be rolled out over a 12- month period. It includes a new corporate identity, website, point- of-sale material, packaging and corporate literature. Gyro will also redesign and co-ordinate all KPS marketing material.

“The challenge with the Kodak Professional website will be to produce a clear and exciting interface for professional photographers to use with ease, given the amount of information on products and services on offer,” explains Gyro creative director Jay Purcell.

Kodak marketing manager David Luxford says, “Gyro was a natural progression for Kodak, as our business continues to advance more towards digital-based products.”