Men’s grooming brand G-Room has launched its own range of products, with packaging design by Pikefell. The seven-strong range features language and graphics designed to avoid the more feminine overtones that are a characteristic of the sector. According to Pikefell senior designer John Herber, the consultancy employed a ‘no-nonsense approach to graphics and tone of voice’. ‘Men aren’t looking for treatments, they’re looking for a more functional regime and [cosmetics] brands need to communicate benefits clearly,’ Herber explains. Pikefell also created the retail concept and branding for the G-Room store on London’s Carnaby Street last month.
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.
Chermayeff & Geismar & Haviv has redesigned the tennis tournament’s logo, drawing inspiration from its existing flaming ball symbol.