Form has created the covers and launch campaign for electro pop band The Modern’s next single called Industry, released on 20 February on Mercury Records. Paul West’s design references industrial images, such as Modernist and Bauhaus architecture, aeroplanes and machinery, with a sense of theatricality, created by the band’s exaggerated posturing. The rubber stamp icon will be adapted for each release.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.