Tiger Beer is poised to launch an identity and packaging design created by Design Bridge.
The new-look Tiger Beer will reflect a more ‘modern, vibrant and dynamic packaging’ and is a ‘huge investment’, says a spokeswoman for Tiger Beer.
The products will relaunch across the trade in April and come as the company embarks upon a revised marketing and advertising strategy, launching a £1m ad campaign. It has been created by the Singapore arm of advertising agency Young & Rubicam.
Design Bridge revamped the packaging and branding for Tiger Beer eight years ago, redesigning its logotype and enhancing the tiger icon (DW 15 May 1998).
Design Bridge declined to comment on the current redesign, as Design Week went to press.
Tiger Beer is also sponsoring an initiative to promote Asian cinema in the UK, called Tiger Eye.