Surgery for Clerical Medical

Finance group Clerical Medical is introducing a new identity designed by London consultancy Williams and Phoa.

The new look follows Clerical Medical’s recent acquisition by the Halifax Group. Williams and Phoa was chosen from a shortlist of ten in June of last year after a paid creative pitch.

Accompanying the new identity will be a TV advertising campaign for a new range of personal pension products. The new logo will first be seen on the literature accompanying the pension products, designed by direct mail company Onyx Direct.