Added Value appointed to rebrand Glenlivet

Landor Associates and strategic specialist Added Value have been appointed to rebrand and overhaul the packaging for Chivas Brothers’ premium single malt whisky brand Glenlivet.

Landor Associates and strategic specialist Added Value have been appointed to rebrand and overhaul the packaging for Chivas Brothers’ premium single malt whisky brand Glenlivet. It is scheduled to launch next year.

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