Fashion brand Benetton has published a book of artistic interpretations of food, designed by Fabrica. The work, available in an aluminium food container or limited-edition ceramic dish, features the transformation of food into pieces of art or erotic concepts by such design luminaries as Stefan Sagmeister, Wolfgang Tillmans and Alan Fletcher as well as young designers, photographers and writers. Entitled, and weighing, 2398gr, the book sets out to interpret such a basic cultural and anthropological stimulus as our relationship with food, which, according to Benetton, it views as a fetish, ritual, addiction, celebration, emotion and pleasure among other things.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.