London consultancy Bsym is designing a single sleeve, album cover and brand identity for Italian singer-songwriter Moony, also known as Monica Bragato. Her debut album Life Stories is released on 24 February (artwork for the promo pictured), with the single Acrobats out the week before. Initially briefed to just develop promotional packaging, Bsym was then asked to create an entire brand identity for the artist and sleeve designs. The work features a butterfly icon, with a pink and red colour palette ‘as sweet as candy and kitsch as Christmas’, says Bsym creative director Marc Allenby. The album and single sleeves will follow the same ‘vibe’ as the promotional work, Allenby says, but with more attention to the packaging.
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The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.