Gameboy is growing up this spring. In an attempt to appeal to more style-conscious consumers who value design ‘as highly as technological sophistication’, the company is launching a sleek, flip-top version of the handheld computer console, available across Europe in three premium metallic finishes – silver, black and blue – from 28 March. The Gameboy Advance SP, designed by Satoru Okada and Ken’ichi Sugino of Nintendo’s research and engineering division, is ‘a truly pocket-sized gadget’, the company claims, with ‘svelte’ dimensions. Its battery can be charged like a mobile phone.
From virtual property presentation platforms to craftivism clothing kits, studios are using the current situation to explore new avenues.
The platform is using cultural exploits like photography, film, illustration and music to “elevate women’s sport and carve out more space for female voices”.
The studio’s work for the Australian brand includes a recyclable packaging solution, with “a little bit of theatre built in”.
The 93-year-old graphic designer, who began her career in the 1950s, talks type, luck and forever seeking Armin Hofmann’s “prima”.