Nintendo releases grown up Gameboy

Gameboy is growing up this spring. In an attempt to appeal to more style-conscious consumers who value design ‘as highly as technological sophistication’, the company is launching a sleek, flip-top version of the handheld computer console, available across Europe in three premium metallic finishes – silver, black and blue – from 28 March. The Gameboy Advance SP, designed by Satoru Okada and Ken’ichi Sugino of Nintendo’s research and engineering division, is ‘a truly pocket-sized gadget’, the company claims, with ‘svelte’ dimensions. Its battery can be charged like a mobile phone.

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