Gameboy is growing up this spring. In an attempt to appeal to more style-conscious consumers who value design ‘as highly as technological sophistication’, the company is launching a sleek, flip-top version of the handheld computer console, available across Europe in three premium metallic finishes – silver, black and blue – from 28 March. The Gameboy Advance SP, designed by Satoru Okada and Ken’ichi Sugino of Nintendo’s research and engineering division, is ‘a truly pocket-sized gadget’, the company claims, with ‘svelte’ dimensions. Its battery can be charged like a mobile phone.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.
Individual designers are able to submit their furniture designs directly to TalentLab, and products will be sold on the Made.com site depending on how many customers pledge their interest in