Gameboy is growing up this spring. In an attempt to appeal to more style-conscious consumers who value design ‘as highly as technological sophistication’, the company is launching a sleek, flip-top version of the handheld computer console, available across Europe in three premium metallic finishes – silver, black and blue – from 28 March. The Gameboy Advance SP, designed by Satoru Okada and Ken’ichi Sugino of Nintendo’s research and engineering division, is ‘a truly pocket-sized gadget’, the company claims, with ‘svelte’ dimensions. Its battery can be charged like a mobile phone.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.