Pemberton & Whitefoord has redesigned Tesco’s range of 40 dry pasta products, due to roll out in-store at the end of the month. Italian family images are intended to convey the authenticity of the product range, according to the consultancy.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.