Browns New York partner Graham Taylor hopes to secure two new business wins within the next fortnight following his full-time move to the city this week, realising Browns’ long-standing aim of establishing a US outpost.
Taylor is currently Browns’ only employee in New York, but the consultancy will be looking to recruit US designers to bolster likely secondments from London.
‘[For UK designers], seeing New York will be one of the benefits of working for Browns,’ says Taylor. ‘It’s a fun thing to do and good experience. New York will be a mirror image of the London office [but] I don’t see the group being bigger than half a dozen people.’
Browns New York will try to strike the same balance between ‘corporate’ and ‘cultural’ projects as the London business, he adds, having ‘a foot in both camps’. The Manhattan studio will host exhibitions and book launches and Taylor is keen to build on links with photographers and publishers.
The market [in New York] is pretty horrible at the moment but people are a lot more upbeat,’ he says.
At present, Taylor is working with Browns London partner Jonathan Ellery and his team on a global branding job for image library Photonica. Book launches and exhibitions will be held in London, Hamburg, New York and Tokyo in consecutive months beginning in April.
‘It’s about raising the profile of the brand… with the ultimate objective of increasing sales,’ says Ellery.
Browns pitched last year against several London groups including Frost Design, Sea Design and Wolff Olins to win the work.