Lisa Gillow, graphic designer at The Guide Dogs for the Blind Association, has created the label for a co-branded beer that will raise 20p for the charity on every bottle sold. Old Warwick, featuring an image of a retired guide dog, is brewed by the Warwickshire Beer Company, based in Cubbington.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.