Briefs

Two new vehicles are patrolling the capital’s streets to promote Japanese retail chain Muji. Named Trundle, the concept is the brainchild of strategic communications consultancy Sai Westall Tomkins, and was created by Factory Design. The electronic trucks, which were delivery carts in a former life, feature scaled up models of Muji products such as stationery and storage boxes. The brief was to reach the widest audience possible. The Trundles will deliver goods between the chain’s seven London outlets.

Vitra’s new brochure takes its theme from Charles Eames’ holistic approach to good design. Each spread illustrates a phrase including the word good, such as feel good, good stuff, my goodness and good morning. The good guys spread features fingerprints. The brochure is designed by Rempen & Partners in Dusseldorf, photography is by Hans Hansen, Miro Zagnoli and others.

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