German link for Nine Yards

MAIDENHEAD branding group Nine Yards has established a working alliance with Hamburg consultancy Vorwerk Doebbelin & Partners.

The consultancies are already working together on one unnamed European project.

While the alliance operates as a working agreement, Nine Yards partner Simon Massey says a more formal link-up has not been ruled out in the future. “The beauty of doing it this way is that you can put your toe in the water for as long as you like,” he says.