Identica brands science centre

At Bristol, a new science centre in Bristol, launched earlier this week with branding by The Identica Partnership. Formerly known as Bristol 2000, the project seeks to draw tourism and investment cash into the local economy.

The development, in the city centre, combines plants and animals with multimedia exhibits and links to virtual experiments around the world. It will also include an IMAX cinema screen.

Identica developed a colourful, grid-based identity for the centre and created its name. The 97m project is funded by the Millennium Commission, English Partnerships, Bristol County Council and private sponsors.