Min Tat milks in annual report

Express Dairies’ first annual report has been designed by Minale Tattersfield & Partners.

The client was formed following the demerger of Northern Foods’ dairy operation into a listed company in March. Minale Tattersfield also created the Express Dairies identity.

Swirling ripples of milk on the front cover are intended to imply the marque’s evolution, says a Minale Tattersfield spokeswoman.

The report’s last image depicts a full glass of milk, to suggest a bright future for the company.