‘Simple’ look for Pure beer

Quite Extraordinary Design has developed packaging for Holsten Pure 6, a new premium lager for the 18-24-year-old market. The original concept was created for Holsten by Interbrand Newell and Sorrell.

The beer comes in a frosted bottle with simple typo-graphy which aims to reinforce its positioning of “strength through purity”, says QED partner John French.

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