Membership brand by The Partners

Age Concern has appointed The Partners to create the brand identity for its first membership scheme, which it is planning to launch next year. The WPP-owned consultancy won the project following a four-way pitch.

The Partners replaces Conran Design Group, which has been looking at initial concepts for the brand, says a spokeswoman for Age Concern.

Conran Design Group refreshed the Age Concern identity last year.

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