The broadcast design sector is banding together for a crackdown on pitching, after several recent cases of clients holding pitches of unfeasibly large scale. Which other sectors of design could benefit from following this lead?

Jeremy Myerson

When Noah was planning the Ark, he probably got creative pitches from a dozen boat builders in Galilee. Pitching for design business is older than the business itself and casting the net as wide as possible is nothing new either. The alarming trend towards mega-pitches may be taking things to extremes. But the whole episode simply shows the inexperience and insecurity of those buying design, a situation that is endemic through every design sector, especially print graphics and product design.

Jeremy Myerson, Director, Innovation RCA

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