Lydia Thornley Design has designed the annual review and report for adult learning organisation Red Kite Learning. The consultancy’s work aims to emphasise the value of the organisation’s service, by appropriating the styling of supermarket basics ranges for mock-up food packaging displaying information about Red Kite, and photographing it for the reports, which appear online and in print.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
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The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.