Growing brand shows that there’s an art to good retail

How refreshing to see the growth of a brand such as Cass Arts prove to the retail gloom merchants that everything is not ’going digital’ (, 25 May).

With Amazon announcing that sales of digital books surpassed sales of printed books, it is encouraging to believe that not everybody spends their evenings glued to their Kindle, but people are perhaps doing something creative instead.

Oh and congratulations to Pentagram and Cass Arts on producing a perfect example of a good shop.

Mark Fanthorpe, Director, Umbrella Designs, London E14, via

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