Planet packs for Dettol’s liquid soap

Reckitt & Colman has added a new product to its Dettol range – Dettol Antibacterial Liquid Soap. Packaging is by Planet Design.

The consultancy has created a structural solution for the bottle which “provides a distinctive shape with soft reference to the `D’ shape of Dettol”, says Planet creative director Bill Walsgrove.

“The bottle refers to the shape of the parent but in a purer form that is easy to hold and use,” says Walsgrove. “The graphic communication gives a new expression of the Dettol brand and sword device through soft blue vignettes. The total communication relates to original Dettol but provides a softer expression for the brand.”

The consultancy won the job as a result of previous work.