Hampshire design consultancy Aricot Vert has created the identity for a new private vehicle hire service called Loop.
Entrepreneur Malcolm Law, who appointed the consultancy to the job, plans to launch a network of silver people carriers nationally over the next five years.
Law says the service meets a crucial need and that its branding will be paramount.
“There is a system in London of predominantly owner drivers operating without any control over vehicle quality and safety.
“A design that is immediately identifiable is key,” he says.
Aricot Vert was brought in to come up with a visually memorable logo and colour system that will be rolled out across all future promotional material. The service is being piloted in Kingston.