Chat Noir poster

Nominated by: Pierre Vermeir, HGV

Nominated by: Pierre Vermeir, HGV

Item: Chat Noir poster

Design: Julian Key

Client: Chat Noir

Country of origin: Belgium

Pierre Vermeir says about his chosen item, ‘This is the first poster I have ever seen with no text which still powerfully communicates both the product and the brand. The combination of simplicity and wit makes it very memorable, but I especially like it for its timeless quality. I only wish Chat Noir had adopted the same graphics for its packaging created in 1966, for the Belgian brand of… (I’ll assume you have guessed).’

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