Clients can write – copywriters can sell

I agree with Neil Patrick Keegan’s letter (DW 10 March) that further discussion of in-house design is as important as the promotion of consultancy work issues.

To promote design in the manufacturing industry we need to provide a holistic view of design, illustrating it’s value at all levels of the product creation process.

Consultancies and in-house teams need to be used as strategic tools. Use of design management techniques has provided case studies, which Government agencies can use to promote design.

If manufacturing is to adopt design thinking we need unbiased environments to allow debate that centres on the interface of consultancy, in-house design and manufacturing. Is there anybody willing to host such a debate?

Richard Holt

Somerset College of Arts and Technology

Rh@somerset.ac.uk